COLLECT Showroom - SS 2014

Art Direction | Sculpture | Photography | Graphic Design.

ARNE EBERLE Press + Sales
at DISSONANCE AREA - PREMIUM Berlin, January 2014.

Image creation and Invitation, Flyer and Poster design for the Showroom and its exhibition during Berlin Fashion Week in Jan. 2014 at the fashion fair trade PREMIUM.

The Sculptures & the Concept: Spring- Summer collections are always exhibited during winter time. I wanted to represent this sort of paradox, the sensation of cold outside but hot inside.

Technique: frozen water and different material such as cotton, wool, velvet and plastic.